Voltarol / Voltaren

It was great to work with Elmwood on Voltarol / Voltaren motion principles. There was a lot of devolvement, but the rotating shaded circles that appear from and go back into the jumping "Blu" mascot character, are what stand out the most. It can be seen here in the context of a mock up advert outro format: 

It can also be seen here at the end of this live advert. The pack is different and the animation takes place on the righthand side, but the movement is all the same, including how it leads the text up at the bottom:

 Below is a video showcasing all the motion work that was done in a case study format:

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